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  The Market Research Toolbox: A Concise Guide for Beginners, 3rd Edition

  Edward F. McQuarrie

  In an Internet age, many more people than ever before are involved in the design and conduct of market research. This book provides an overview for busy managers and MBA students seeking a place to begin. It shows how to think about market research in the context of business decisions, describes the essential market research techniques, skills, and applications, and pays special attention to business-to-business markets and technology products.

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  The Misfortunes of Alonso Ramírez: The True Adventures of a Spanish American with 17th-Century Pirates

  Fabio Lopez-Lazaro

  In 1690, a dramatic account of piracy was published in Mexico City. The Misfortunes of Alonso Ramírez described the incredible adventures of a poor Spanish American carpenter who was taken captive by British pirates near the Philippines and forced to work for them for two years. After circumnavigating the world, he was freed and managed to return to Mexico, where the Spanish viceroy commissioned the well-known Mexican scholar Carlos de Sigüenza y Góngora to write down Ramírez's account as part of an imperial propaganda campaign against pirates.

  The Misfortunes of Alonso Ramírez has long been regarded as a work of fiction—in fact, as Latin America's first novel—but Fabio López Lázaro makes a convincing case that the book is a historical account of real events, albeit full of distortions and lies. Using contemporary published accounts, as well as newly discovered documents from Spanish, English, French, Portuguese, and Dutch archives, he proves that Ramírez voyaged with one of the most famous pirates of all time, William Dampier. López Lázaro's critical translation of The Misfortunes provides the only extensive Spanish eyewitness account of pirates during the period in world history (1650–1750) when they became key agents of the European powers jockeying for international political and economic dominance. An extensive introduction places The Misfortunes within the worldwide struggle that Spain, England, and Holland waged against the ambitious Louis XIV of France, which some historians consider to be the first world war.

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  The Plugged-In Manager

  Terri L. Griffith

  A game-changing approach to management

  Too often discussions of management practice focus exclusively on managing people and organizational issues. Rarely, however, do they incorporate a discussion about technology or address all three dimensions in a balanced way. When they do, the result is game changing. In our hypercompetitive environment, those managers who are outstanding at being plugged into their people, technology, and organizational processes simultaneously excel at coming up with effective business solutions.

  The Plugged-In Manager makes the case that being plugged-in―the ability to see choices across each of an organization's dimensions of people, technology, and organizational processes and then to mix them together into new and powerful organizational strategies, structures, and practices―may be the most important capability a manager can develop to succeed in the 21st century. Step by step Griffith shows you how to acquire this ability.

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  Tweet If You Heart Jesus

  Elizabeth Drescher

  Churches everywhere are scrambling to get linked with Facebook, Twitter, and YouTube. But are they ready for the Digital Reformation: the dramatic global shift in the nature of faith, social consciousness, and relationship that these digital social media have ushered in?
  
  Tweet If You Heart Jesus brings the wisdom of ancient and medieval Christianity into conversation with contemporary theories of cultural change and the realities of social media, all to help churches navigate a landscape where faith, leadership, and community have taken on new meanings.

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  Undecided: How to Ditch the Endless Quest for Perfect and Find the Career—and Life—That's Right for You

  Barbara Kelley and Shannon Kelley

  In a world of unprecedented opportunity—and pressure—women are struggling more than ever to make career decisions and move forward without second-guessing themselves. Young women graduate from college and believe they have to find the perfect path and then can’t decide which way to go. Undecided is an invaluable guide to this cultural phenomenon of “analysis paralysis.” Looking at both what the media and academic studies have reported on women, careers, and particularly the undecided phenomenon—as well as personal accounts from numerous women—mother and daughter Barbara and Shannon Kelley discuss how we got to this frustrating place, why it affects women in particular, and how today’s culture fuels our fears and distractions. The Kelleys cast a critical eye upon the psychology behind the pressure to choose, and they argue that if women are going to succeed in rising above the often-crippling demands of the modern world they need to take action . . . starting with a serious shift in perspective.

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  What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions

  Meir Statman

  Combining the new field of behavioral finance with the real world of investing, this engaging new book explores the mind-sets and motivations behind the major money decisions--and most common mistakes―that investors make every day. With insider's insight, and a storyteller's voice, behavioral finance expert Meir Statman reveals What Investors Really Want . . . Investors want bigger profits with lower risks. How our desire for free investment lunches can leave us with no lunches. Investors want to play and win. How our desire to win the investment game can turn us into losersInvestors want to save money for tomorrow and spend it today. How we struggle between spending too much and spending too little. Investors want status, respect, and social responsibility. How to know what's really important in life. Investors do not want to face financial losses. How to recognize and confront the regret that accompanies losses.

  You'll also learn how age, gender, genetics, and personality affect your investment decisions and how people of different countries and cultures think about risks and returns, poverty, and wealth. You'll discover how behavioral finance provides key insights into the behavior that has rocked investment markets in recent years. And, most important, you'll learn to recognize the desires, thoughts, and emotions that drive your own investment decisions--so you can drive better on your road to investment success.

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  Women and the law stories

  Elizabeth Schneider and Stephanie M. Wildman

  This book examines landmark cases establishing women’s legal rights, offering accounts of the litigants, history, parties, strategies, and theoretical implications. It will enrich any law school course and can serve as a text for a course on women and the law, gender and law, feminist jurisprudence, or women’s studies. This volume utilizes subject areas common to many women and law casebooks: history, constitutional law, reproductive freedom, the workplace, the family, and women in the legal profession. Several chapters explore issues of domestic violence and rape.

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  Women Deacons: Past, Present, Future

  Gary Macy, William T. Ditewig, and Phyllis Zagano

  The tremendous growth of the permanent order of deacon in the Church carries with it lingering questions about women deacons. The Church s evident need for more women in ministry demands careful exploration and evaluation of the historical roots, contemporary ecclesial realities, and creative future possibilities for including women in the diaconate. In these three essays, originally written for this volume, Professors Macy, Ditewig and Zagano evaluate the question of women deacons from the historical, contemporary, and future perspectives in conversation with one another and with the whole Church. The result is essential reading for anyone interested in the nature and exercise of diaconate in the contemporary Catholic Church..

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  Asian American Political Action: Suburban Transformations

  James Lai

  Where are Asian Americans gaining political power in the United States today? And how? Looking beyond traditional conceptions of immigrant political behavior in "gateway" cities, James Lai comprehensively analyzes how Asian Americans are not only winning elected office, but also sustaining representation, in places as diverse as California, Texas, Wisconsin, and Maryland.
  
  Lai's multidimensional approach and vivid case studies illustrate both the unique characteristics and the political commonalities of Asian communities throughout the United States: their core populations, civic organizations, political leanings, and specific electoral challenges and successes. The result is a complex portrait of the breadth of Asian American participation in contemporary multiracial politics.

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  Aunting: Cultural Practices That Sustain Family and Community Life

  Laura L. Ellingson and Patricia J. Sotirin

  Whether related by biology, marriage, circumstance, or choice, aunts embody a uniquely flexible familial role. The aunt-niece/nephew relationship--though often overlooked--is critical and complex, one that appears at the core of a resilient, healthy family life. In this engaging book, Laura Ellingson and Patricia Sotirin construct a consideration of "aunts" that moves from noun to verb. "Aunts" is more than a group of people or a role; instead, "to aunt" is a practice, something people "do." Some women "aunt" as second mothers, friends, or mentors, while others play more peripheral roles. In either case, aunts nonetheless significantly impact their nieces and nephews' life choices. Drawing on personal narratives that represent a rich cross section of society, Ellingson and Sotirin construct a cohesive story of the diversity of aunting experiences in the contemporary United States. Skillfully written, Aunting recovers the enormous potential of this dynamic kinship relationship and offers a model for understanding and supporting the variety of families in society today.

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  Contemplative Practices in Action: Spirituality, Meditation, and Health

  Thomas G. Plante PhD, ABPP

  This groundbreaking primer illuminates contemplative methods that can improve mental and physical health.

  • Foreword by renowned author and scholar Huston Smith, subject of the five-part PBS special, The Wisdom of Faith with Huston Smith

  • Contributions from 13 expert authors

  • Case studies showing how contemplative practices are being used to cope with modern stress and disorders among groups as diverse as caregivers, pregnant women, people living with HIV, and veterans dealing with PTSD

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  Contemporary Clinical Psychology, 3rd Edition

  Thomas G. Plante PhD, ABPP

  A realistic and contemporary portrayal of the dynamic field of clinical psychology

  Thoroughly revised and updated to reflect the most current topics professionals will face in clinical practice, the Third Edition takes an integrative biopsychosocial approach throughout and features:

  • New coverage of innovations in psychotherapy and their implications for interventions, changing populations, and assessment

  • Up-to-date discussion of empirically supported treatments, technology-assisted treatments such as Web-based interventions, and new cognitive behavior treatments such as ACT

  • Insights into prevention, ethics, evidence-based treatments, and confidentiality laws and regulations including HIPAA

  • Case studies detailing the theoretical conceptualization, assessment, and treatment of clients

  • Chapter-ending Big Picture synopses and lists of key points and terms, as well as unique Real Students, Real Questions sections featuring actual questions asked by clinical psychology students

  • Firsthand career advice from a diverse group of mental health professionals

  • Current and future trends, plus a step-by-step road map that covers all aspects of becoming a clinical psychologist

  This broad-spectrum overview of the art and science of clinical psychology explores many different perspectives in many different settings. Author Thomas Plante draws from his own experience as a practicing clinician and college professor to reveal how science and application function together in the day-to-day practice of psychology.

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  Eucharist and American Culture: Liturgy, Unity, and Individualism

  Dennis C. Smolarski SJ

  Liturgy, which tries to foster the unity of the body of Christ, can be a countercultural experience since trends in modern American society emphasize individualism.
  
  In John 17, Jesus prays that all may be one, a theme which appears in other ways in other parts of scripture (such as the image of one bread-one body ) and in writings throughout Christian history. In contrast, U.S. society is characterized by individualism and, according to various recent scholarly publications, is becoming more individualistic. Americans are less likely now to participate in social groups than they were a couple of decades ago. As a result, some aspects of good liturgy, for example, common posture or communal singing, are increasingly countercultural.
  
  This book looks at the various ways the call to unity of the followers of Christ appears in scripture and in Christian tradition up to the present. It also looks at the works of secular authors such as Alexi de Tocqueville, Robert Bellah, Robert Putnam, and Jean Twenge, among others, and how they evaluate the challenges of American life, especially in the contemporary era, regarding the more and more individualistic behavioral aspects. It then goes through the General Instruction of the Roman Missal and shows how liturgy tries to bring about the unity Christ prayed for. Finally, the book tries to address the problems faced in making unity a reality in contemporary American culture.

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  Restorative Justice for Domestic Violence Victims: An Integrated Approach to Their Hunger for Healing

  Marilyn Fernandez

  Restorative Justice for Domestic Violence Victims uses a rich and detailed set of interviews and complementary survey data to make a strong case for introducing restorative justice principles into the existing menu of services for victims of domestic violence. Guided primarily by concerns of victim safety, domestic violence theorists and practitioners have been wary of introducing restorative justice principled programs in the domestic violence arena. While remaining cognizant of safety concerns, Marilyn Fernandez weaves together the theories, concepts, and research in the restorative justice and domestic violence traditions and uses the voices of domestic violence victims to make a case for restorative justice programs. In the process, Fernandez helps readers, academicians, students, and practitioners, understand the complex nature of domestic violence and the lives of its victims.

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  Support Processes in Intimate Relationships

  Kieran T. Sullivan and Joanne Davila

  In the past twenty years or so, research on support processes in relationships has emerged as a distinct development in the field. Researchers have drawn from studies in the fields of communication, social support, and intimate relationships to conduct research examining support processes in relationships on micro and macro levels. Theoretical models of support processes in intimate relationships have been developed and increasingly sophisticated methodologies and data analytic techniques are being used to accumulate considerable and convincing evidence of the importance and complexity of support processes in intimate relationships. This edited book offers a broad yet coherent view of the field, showcasing novel, state-of-the-art research and theory on support processes in intimate relationships. Cutting-edge scholarly work is compiled in one accessible volume, which is designed to provoke and guide new research on social support. The book is divided into five sections designed to reflect emerging themes in the literature on support processes and intimate relationships. "Getting What One Wants: Perceived Support in Intimate Relationships" highlights the importance of offering support that is consistent with the needs of the recipient. "Providing What Partners Need: Interpersonal Aspects of Support" focuses on the importance of empathic understanding, validation of support seekers' needs, attachment styles, and the emotional context for effective support provision. "Complexities of Support Processes in Individual and Couple Well Being" highlights the complex nature of support, presenting research on the effects of partner support on coping with stress, differential responses to daily support, and the importance of providing support for positive events. "Support in the Context of Health-related Problems and Behaviors" is comprised of chapters describing the effects of support on health, illness, and injury. Finally, "Culture and Gender" presents research that explores the role of gender and culture in support processes in couples.

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  "To toil in that vineyard of the Lord" : Contemporary Scholarship on Junípero Serra

  Robert M. Senkewicz and Rose Marie Beebe

  Contents: Chronology of the life of Junípero Serra; The representation of Junípero Serra in California history by Robert M. Senkewicz; Chisli, Canuch, and Junípero Serra : Indian responses to Missión San Diego, 1769-1788 / by James A. Sandos and Patricia B. Sandos; Junípero Serra's California sacramental community / by Steven W. Hackel; Junípero Serra and the Santa Bárbara Channel / by Rose Marie Beebe and Robert M. Senkewicz; Seeing the Serra documents through the eyes of an archivist / by Lawrence Scrivani.

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  Nietzsche and the Horror of Existence

  Philip J. Kain

  Nietzsche believed in the horror of existence: a world filled with meaningless suffering_suffering for no reason at all. He also believed in eternal recurrence, the view that that our lives will repeat infinitely, and that in each life every detail will be exactly the same. Furthermore, it was not enough for Nietzsche that eternal recurrence simply be accepted_he demanded that it be loved. Thus the philosopher who introduces eternal recurrence is the very same philosopher who also believes in the horror of existence. In this groundbreaking study, Philip Kain develops an insightful account of Nietzsche's strange and paradoxical view that a life of pain and suffering is perhaps the only life it really makes sense to want to live again.

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  Ritual Theory, Ritual Practice

  Catherine Bell

  Ritual studies today figures as a central element of religious discourse for many scholars around the world. Ritual Theory, Ritual Practice, Catherine Bell's sweeping and seminal work on the subject, helped legitimize the field. In this volume, Bell re-examines the issues, methods, and ramifications of our interest in ritual by concentrating on anthropology, sociology, and the history of religions. Now with a new foreword by Diane Jonte-Pace, Bell's work is a must-read for understanding the evolution of the field of ritual studies and its current state.

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  Spiritual Practices in Psychotherapy: Thirteen Tools for Enhancing Psychological Health

  Thomas G. Plante PhD, ABPP

  This text is for mental health practitioners who want to enhance their clients' psychological wellbeing using therapeutic tools drawn from spiritual and religious thought.

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  A Separate Star: Selected Writings of Helen Hunt Jackson (California Legacy)

  Helen Hunt Jackson and Michelle Burnham

  The complex legacy of a pioneer woman writer and advocate for Native American justice

  Best known for A Century of Dishonor and Ramona, Helen Hunt Jackson was a widely published writer in the mid-nineteenth century. Her work spanned two decades and ranged from many anonymous pieces of travel writing to poetry, romantic fiction, children's literature, and parenting advice. Along with popular literature, she was also writing and publishing tracts, novels, and articles on the conditions Native Americans were living under after a century of dealing with the U.S. government and American settlers. While the nonfiction A Century of Dishonor, written after extensive research and intrepid travel, brought attention to what was happening to Indians, it was Ramona that captured the public's imagination. In much the same way that Uncle Tom's Cabin exposed the cruelty of slavery, the love story Ramona depicted the plight of southern California's landless Indians and changed the perception of many about the laws and policies of the day.

  A Separate Star is shaped by the editor's interest in presenting, through selections not readily found in print today, a portrait of Jackson as a writer whose attitudes and beliefs on an array of subjects influenced her times. Were she around today, it would be easy to imagine Jackson as an activist at the center of domestic and cultural political issues. Her work is still compelling and clearly part of the long road to change that we are on today.

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  Asia's New Mothers: Crafting gender roles and childcare networks in East and Southeast Asian societies

  Emiko Ochiai and Barbara Molony

  Through a focus on childcare, this offers a comparative regional analysis unique in English-language sources of changing gender roles in Asia. Taking into consideration the historical and cultural differences and similarities among the societies in the region, the authors employ indepth researches of people’s everyday experiences., Through a focus on childcare, this offers a comparative regional analysis unique in English-language sources of changing gender roles in Asia. Taking into consideration the historical and cultural differences and similarities among the societies in the region, the authors employ indepth researches of people’s everyday experiences.

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  Culturing interface: Identity, communication, and Chinese transnationalism

  Hsin-I Cheng

  This book investigates the experiences of a Chinese and Taiwanese community on the U.S.-Mexico border from a critical communication perspective. Based on ethnographic material from El Paso/Juárez, the book critically explores the processes of identity-crafting in accordance with the global geopolitical landscape. By examining the everyday communications within a group of transnational travelers and dwellers in between boundaries, the book illustrates how cultural practices and identities are strategically accomplished through communication.
  In tracing the forces behind these transnational movements and understanding the multiple worlds of travelers and dwellers, Culturing Interface brings to light the previously unheard voices of the Chinese people on the U.S.-Mexico border.

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  Engaging Crystallization in Qualitative Research: An Introduction

  Laura L. Ellingson

  Engaging Crystallization in Qualitative Research, the first "how to" book to both explain and demonstrate crystallization methodology, offers a framework for blending grounded theory and other social scientific analyses with creative representations of data, such as narratives, poetry, and film. Author Laura L. Ellingson explores relevant epistemological questions that arise when crossing methodological boundaries, provides detailed steps for design and planning, offers guidelines for improving both social scientific and creative/artistic writing, and suggests strategies for targeting publication outlets for multigenre representations.

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  Fighting Bob La Follette: The Righteous Reformer

  Nancy Unger

  Now in paperback with a new preface, this comprehensive biography weaves the triumph and the tragedy of the public and private lives of the most famous of Wisconsin leaders, Robert "Fighting Bob" La Follette. As a U.S. representative, governor of Wisconsin, and U.S. Senator, La Follette's political legacies have been long lasting; among them are the election of senators by constituents, creation of the Department of Labor and the Federal Trade Commission, women's suffrage, and workers' compensation. Through the personal letters, diaries, and documents of the La Follette family, Unger uses the private life of La Follette as a means for understanding the public figure. Thoroughly researched and documented, Fighting Bob La Follette: The Righteous Reformer is a testament to the progressive tradition in Wisconsin and its premier leader.

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  Gendering Modern Japanese History

  Barbara Molony and Kathleen Uno

  In the past quarter-century, gender has emerged as a lively area of inquiry for historians and other scholars, and gender analysis has suggested important revisions of the “master narratives” of national histories—the dominant, often celebratory tales of the successes of a nation and its leaders. Although modern Japanese history has not yet been restructured by a foregrounding of gender, historians of Japan have begun to embrace gender as an analytic category.

  The sixteen chapters in this volume treat men as well as women, theories of sexuality as well as gender prescriptions, and same-sex as well as heterosexual relations in the period from 1868 to the present. All of them take the position that history is gendered; that is, historians invariably, perhaps unconsciously, construct a gendered notion of past events, people, and ideas. Together, these essays construct a history informed by the idea that gender matters because it was part of the experience of people and because it often has been a central feature in the construction of modern ideologies, discourses, and institutions. Separately, each chapter examines how Japanese have (en)gendered their ideas, institutions, and society.

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  Hanging by a Thread: Cotton, Globalization and Poverty in Africa

  William G. Moseley and Leslie C. Gray

  The textile industry was one of the first manufacturing activities to become organized globally, as mechanized production in Europe used cotton from the various colonies. Africa, the least developed of the world’s major regions, is now increasingly engaged in the production of this crop for the global market, and debates about the pros and cons of this trend have intensified.

  Hanging by a Thread: Cotton, Globalization, and Poverty in Africa illuminates the connections between Africa and the global economy. The editors offer a compelling set of linked studies that detail one aspect of the globalization process in Africa, the cotton commodity chain.

  From global policy debates, to impacts on the natural environment, to the economic and social implications of this process, Hanging by a Thread explores cotton production in the postcolonial period from different disciplinary perspectives and in a range of national contexts. This approach makes the globalization process palpable by detailing how changes at the macroeconomic level play out on the ground in the world’s poorest region. Hanging by a Thread offers new insights on the region in a global context and provides a critical perspective on current and future development policy for Africa.

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  Horse Trading in the Era of Cars: Men in the Marketplace

  Steven M. Gelber

  The trading, selling, and buying of personal transport has changed little over the past one hundred years. Whether horse trading in the early twentieth century or car buying today, haggling over prices has been the common practice of buyers and sellers alike. Horse Trading in the Age of Cars offers a fascinating study of the process of buying an automobile in a historical and gendered context.

  Steven M. Gelber convincingly demonstrates that the combative and frequently dishonest culture of the showroom floor is a historical artifact whose origins lie in the history of horse trading. Bartering and bargaining were the norm in this predominantly male transaction, with both buyers and sellers staking their reputations and pride on their ability to negotiate the better deal. Gelber comments on this point-of-sale behavior and what it reveals about American men.

  Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile.

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  India in Africa, Africa in India: Indian Ocean Cosmopolitanisms

  John C. Hawley

  India in Africa, Africa in India traces the longstanding interaction between these two regions, showing that the Indian Ocean world provides many examples of cultural flows that belie our understanding of globalization as a recent phenomenon. This region has had, and continues to have, an internal integrity that touches the lives of its citizens in their commerce, their cultural exchanges, and their concepts of each other and of themselves in the world. These connections have deep historical roots, and their dynamics are not attributable solely to the effects of European colonialism, modernity, or contemporary globalization―although these forces have left their mark. The contributors to this interdisciplinary volume come from the fields of history, literature, dance, sociology, gender studies, and religion, making this collection unique in its recreation of an entire world too seldom considered as such.