Document Type
Research Report
Publication Date
3-12-2025
Abstract
Our research revealed three main reasons why participants would prefer to use cash. Reason one is that fear of being being taken advantage of by financial institutions or lenders is widespread among the unbanked. The next is that those who are dependent on family members for money are less likely to feel confident in managing their money by interacting with financial products. The third reasons is that many use cash exclusively because they are unused to using anything else. These takeaways point to a significant opportunity for Tala to strengthen trust in financial services as it works to engage this potential market.
Recommended Citation
Broyles, Mary Clare and Yeh, Ethan, "Tala" (2025). Miller Center Fellowship. 178.
https://scholarcommons.scu.edu/gsbf/178
