DIG Social Media Manager Guidebook: Style Guide

Authors

Julia Jenak
Bryn Pellowe

Streaming Media

Document Type

Other

Publication Date

2020

Abstract

DIG does not currently have an established Social Media Style Guide. A style guide establishes consistent brand messaging across all public communication channels and allows DIG to communicate more consistently and effectively with its current and target audiences. This consistent brand messaging will build loyalty and trust, both of which are important in growing DIG’s donor base and establishing strong partnerships. The style guide will also serve to guide Social Media Managers in crafting captions for posts on social media.

Comments

https://www.millersocent.org/portfolio/development-in-gardening/

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Recommended Citation

Jenak, Julia and Pellowe, Bryn, "DIG Social Media Manager Guidebook: Style Guide" (2020). Miller Center Fellowship. 147.
https://scholarcommons.scu.edu/gsbf/147