Scholar Commons

Title

DIG Social Media Manager Guidebook: Strategy Guide

Authors

Julia Jenak
Bryn Pellowe

Streaming Media

Document Type

Other

Publication Date

2020

Abstract

The social media strategy guide is a framework for the DIG directors and the Social Media Manager to get the most out of DIG social media pages. The use of social media should be intentional, and this guide is an important step in creating a consistent, engaging social media presence. Social media pages, when managed well, can be powerful tools to communicate stories and garner support. In 2019, 72% of adults used at least one social media site (PEW). This means that social media is an incredibly powerful tool to reach a large network of donors and partners. It can be used to maintain and build relationships with DIG’s current and potential donors, supporters, and partners.

Comments

https://www.millersocent.org/portfolio/development-in-gardening/

A Conversation Among Fellows - Part II: Driving Sustainable Development Forward (Part 2 of video)

Recommended Citation

Jenak, Julia and Pellowe, Bryn, "DIG Social Media Manager Guidebook: Strategy Guide" (2020). Miller Center Fellowship. 146.
https://scholarcommons.scu.edu/gsbf/146