Miller Center Fellowship

Streaming Media

Document Type


Publication Date



The social media strategy guide is a framework for the DIG directors and the Social Media Manager to get the most out of DIG social media pages. The use of social media should be intentional, and this guide is an important step in creating a consistent, engaging social media presence. Social media pages, when managed well, can be powerful tools to communicate stories and garner support. In 2019, 72% of adults used at least one social media site (PEW). This means that social media is an incredibly powerful tool to reach a large network of donors and partners. It can be used to maintain and build relationships with DIG’s current and potential donors, supporters, and partners.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.