Advertising & Marketing Law: Cases and Materials
Role
Rebecca Tushnet (Author)
Eric Goldman (Author)
Files
Description
This casebook covers advertising and marketing law. Topics include the definition of advertising, false advertising law (including FTC, state attorneys' general, competitor and consumer class action enforcement actions), intellectual property rights (including copyright, trademark, publicity rights, idea submission and more), privacy, contests and sweepstakes, and much more.
ISBN
978-1502392534
Publication Date
2014
Publisher
CreateSpace Independent Publishing Platform
Disciplines
Marketing Law
Recommended Citation
Tushnet, Rebecca and Goldman, Eric, "Advertising & Marketing Law: Cases and Materials" (2014). Faculty Book Gallery. 51.
https://scholarcommons.scu.edu/faculty_books/51