Changing perceptions - and triggering innovation
Reprinted with permission from Ivey Publishing. https://www.iveycases.com/
Abstract
This article begins with a look at how both more and less concrete triggers can power innovation. We then move on to address how to use concrete opportunities, if not concrete objects, to spur innovation in more abstract settings, including virtual teams and the "cloud" of Internet computing.
This paper has been withdrawn.
