Nazava Water Filters: Action Research Report

Authors

Lisa McMonagle
Ilhan Ahmed

Document Type

Research Report

Publication Date

11-2014

Abstract

The action research project had multiple goals. The first was to survey customers and potential customers on multiple islands in order to determine demographics and customer preferences. Second, by observing resellers in the field we determined different strategies for sales and promotion methods. From these two efforts, we were able to compile a Reseller Training Manual to be distributed to Nazava resellers across the Indonesian archipelago. Additionally, we were able to compile a gallery of photographs and videos for Nazava to use in their promotional efforts.

Comments

https://www.millersocent.org/portfolio/nazava-water-filters/

Recommended Citation

McMonagle, Lisa and Ahmed, Ilhan, "Nazava Water Filters: Action Research Report" (2014). Miller Center Fellowship. 22.
https://scholarcommons.scu.edu/gsbf/22