Scholar Commons

Title

Three Wheels United: Customer Journey Map Recommendations

Authors

Gavin Cosgrave
Rachael Han

Streaming Media

Document Type

Other

Publication Date

11-2019

Abstract

By detailing a driver’s decision-making process, the journey map reveals improvements for the customer experience. Implementing new initiatives can increase driver loyalty and brand recognition.

Comments

https://www.millersocent.org/portfolio/three-wheels-united/

Recommended Citation

Cosgrave, Gavin and Han, Rachael, "Three Wheels United: Customer Journey Map Recommendations" (2019). Miller Center Fellowship. 139.
https://scholarcommons.scu.edu/gsbf/139