Online product rating manipulation and market performance
Document Type
Article
Publication Date
5-2015
Publisher
IEEE
Abstract
Manipulating online ratings of a product, in terms of both volume and value, can substantially influence its market performance, but the profits of a particular strategy can vary across products and might not be maximized by the highest rating values.
Recommended Citation
Zhou, W., & Liu, Y. (2015). Online product rating manipulation and market performance. Computer, 48(5), 72–75. https://doi.org/10.1109/MC.2015.138
