Economics and Communication for Development and Social Change
Document Type
Book Chapter
Publication Date
3-7-2014
Publisher
John Wiley & Sons, Inc
Abstract
This chapter reminds readers interested in communication for development and social change (C4D) that the roots of the field have ties with economic concerns from the beginning and that over the first 25 years economic issues were prevalent in the discourse. It examines some parts of the larger development discourse that still retains some of the original economic interests, and provides reasons to revive these concerns. Out of this discussion, a new paradigm for C4D is suggested and briefly outlined. With the turn of the new millennium, the United Nations undertook to rethink its development and change strategy with an initiative called the Millennium Development Goals (MDGs) that focused on broad problems of economic and social change. The chapter reviews a trend that has increasingly looked directly at issues of economics and finance for the poor, and explores how social entrepreneurship practices might be useful for the C4D field.
Chapter of
The Handbook of Development Communication and Social Change
Editor
Karin Gwinn Wilkins
Thomas Tufte
Rafael Obregon
Recommended Citation
McAnany, E. G. (2014). Economics and Communication for Development and Social Change. In K. G. Wilkins, T. Tufte, & R. Obregon (Eds.), The Handbook of Development Communication and Social Change (pp. 242–258). John Wiley & Sons, Ltd. https://doi.org/10.1002/9781118505328.ch15
