"We thought it might encourage participation.” Using lottery incentives to improve LibQUAL+(TM) response rates among students

Authors

Stefanie Buck
Jennifer E. Nutefall, Santa Clara UniversityFollow
Laurie M. Bridges

Document Type

Article

Publication Date

11-2012

Publisher

Elsevier B.V.

Abstract

Libraries deploying the LibQUAL+™ survey can offer a lottery incentive and many do in the hope of increasing response rates. Other libraries may be prohibited from offering one because of Institutional Review Board restrictions, as is the case at [institution name]. We wanted to discover why libraries offer lottery incentives and what kinds and if they believe these incentives have a positive impact on their response rates. The responding libraries hold a general belief that lottery incentives are effective but base this on feeling rather than research. We examine what the literature says about lottery incentives and student populations.

Comments

This is an author's peer-reviewed final manuscript, as accepted by the publisher. The published article is copyrighted by Elsevier and can be found at: doi:10.1016/j.acalib.2012.07.004

Recommended Citation

Buck, S., Nutefall, J., & Bridges, L. (2012). "We thought it might encourage participation." using lottery incentives to improve LibQUAL+™ response rates among students. Journal of Academic Librarianship, 38(6), 400-408.