Service Modularization for Customer-Specific Service Design Based on Highly Standardized Services

Document Type

Book Chapter

Publication Date



Gabler Verlag | Springer


A main objective of internationalizing services offerings is to develop foreign markets by effectively exploiting proven service capabilities and the underlying service knowledge. However, achieving the economies of scale requires service providers to standardize their service offerings (Böhmann, 2004). Furthermore, standardization is necessary with regard to the service elements that have been crucial for successful service operations so far.

Chapter of

Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer