Our toolkit provides a basic and comprehensive understanding of Koe Koe Tech’s Facebook usage for advertising purposes through Definitions, How-To’s, and Evaluation of Engagement. Additionally, this manual presents informed recommendations on boosting the effectiveness of social media advertising. This deliverable can be easily translatable and will aid current and future digital marketing employees as Koe Koe Tech begins to scale.
Cherrey, Lauren and Silber, Izzy, "Koe Koe Tech Social Media Toolkit for Digital Marketing Team" (2020). Miller Center Fellowship. 154.