A Feminist Forecast for Health Communication Research in 2010.

Document Type


Publication Date

Fall 2010


Organization for the Study of Communication, Language & Gender


For more than four decades, feminist activists have led the way to significant changes in health care provision, especially as pertains to women's health. Throughout this time, feminist researchers also forged a path to marked changes in how health communication scholars conduct research—we have made great strides in addressing persistent sexism in research design and promoting the inclusion of gender as a key variable in studies (e.g., Gabbard-Alley, 1995), brought attention to women's health issues (e.g. Matthias, 2009), incorporated feminist theory and methods in the study of traditional topics such as health care provider-patient communication (e.g., Ellingson & Buzzanell, 1999), embraced the health experiences of marginalized and underserved populations (Ford, Crabtree, & Hubbell, 2009), and promoted community engagement and participatory action research to foster social change (e.g.. Harter, Scott, Novak, Leeman, & Morris, 2006; Harter, Norander, & Quinlan, 2007). Building on the past few decades' successes in feminist health communication research, I forecast fabulous feminist accomplishments over the next decade. In 2020, the landscape of health communication will be enriched by having met the following goals.