Kyle Kawashiri

Document Type

Research Paper

Publication Date



Based on recent events, there has been a lot of discussion about the racial issues in America. Many professional athletes have been vocal about these issues, but NBA players seem to be at the forefront of many of the conversations regarding social injustice in this country. This article will examine different factors that have influenced the popularity of the National Basketball Association, such as product distribution, online engagement, global outreach, and the choice to allow players to use their platforms. The article will then argue how these factors have allowed the NBA and its players to be leaders in the fight for social justice. The acts of social activism carried out by the NBA will be analyzed through the lens of the ideology of Michelle Alexander and Ibram X. Kendi, who are both social activists and authors. The effectiveness of the NBA's activism will also be discussed based on the reactions from the general public.


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