Nolan Michaels

Document Type

Research Paper

Publication Date



Although social media includes opposing views that have unified against BLM, it has been responsible for massive growth of the movement. In this paper, I will show how social media plays a pivotal role in BLM by scaling up the movement and encouraging more nuanced and diverse perspectives on BLM to develop. Although all social media platforms are used to promote BLM, my examination will focus mainly on Twitter because it is the primary platform analyzed by scholars that investigates the growth of BLM. What MLK was able to accomplish by tapping into the new medium of television is now being replicated on an even bigger scale. Millennials use social media as their primary form of communication. More importantly, unlike the passive mode of television, social media allows people to be active participants in driving more conversation.


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