Sara Bunyard

Document Type

Research Paper

Publication Date



This article will apply the uses and gratifications theory to examine why people adopt products from the Internet of Things. Previous studies have applied the uses and gratifications theory to analyze why consumers have adopted forms of new media and technology, including social media and the Internet of Things. There are also many articles on the potential flaws of the Internet of Things, especially privacy concerns. This article will expand on this research by combining the benefits and concerns about the Internet of Things to asses user satisfaction. It argues that the Internet of Things satisfies user needs successfully despite serious flaws. Some potential flaws in products that would decrease user satisfaction are biased algorithms and possible privacy risks. However, the article concludes that the benefits outweigh these risks, as users continue to adopt Internet of Things products at a rapid rate.



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