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Table of Contents

Popular Culture and Communication Practice

Editor’s Introduction: Popular Culture

Popular Culture and Communication Practice . . . . 4

1. An Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 4

A. Popular culture in communication practices:

An overview of the essay . . . . . . . . . . . . . . . . 5

2. Defining Popular Culture . . . . . . . . . . . . . . . . . . 5

3. Popular Culture and Journalism . . . . . . . . . . . . . 8

A. Popular journalism:

An antithesis to good journalism . . . . . . . . . . 8

B. What defines popular journalism . . . . . . . . . . 9

C. Lifestyle and celebrity journalism:

Incorporating interests of the mass . . . . . . . . .10

4. Popular Culture and Strategic Communication . .12

A. Popular culture as a field of interest

for strategic communication research . . . . . . .12

B. Extant strategic communication research

with a focus on popular culture . . . . . . . . . . .12

C. Systemizing forms of engagement with

popular culture in strategic communication . .14

5. Epilogue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

Featured review

Communication for Development . . . . . . . . . . .19

Briefly Noted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42

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