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Table of Contents

Wilbur Schramm ::

Beginnings of the “Communication” Field . . . . . . . 3

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

1. Challenge from the Inner Circle:

The Field is “Withering Away” . . . . . . . . . . . . . . 3

2. How a New Field Was Created:

Begin at Iowa and Go to Illinois . . . . . . . . . . . . . 4

3. The Changing of the Guard

and the Move to California . . . . . . . . . . . . . . . . . 6

4.The Final Stage: East-West Center in Hawaii

and One More Institute . . . . . . . . . . . . . . . . . . . . . 7

5. The Intellectual Legacy:

Schramm’s Writings in Communication . . . . . . . 8

A. Defining the new field

of (mass) communication . . . . . . . . . . . . . . . 8

B. Journalism, responsibility

and public broadcasting . . . . . . . . . . . . . . . . . 9

C. Media for instruction and education for all . . 9

D. Communication for development

and social change . . . . . . . . . . . . . . . . . . . . . .10

6. Assessing the Role of Schramm

in the History of the Field . . . . . . . . . . . . . . . . . .10

A. The remembered history:

Schramm as founder . . . . . . . . . . . . . . . . . . .10

B. The contested history:

Culture, capitalist structure, and critique . . . .11

7. Conclusion:

What is the Legacy of Wilbur Schramm? . . . . . .13

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Briefly Noted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40

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