Table of Contents
Wilbur Schramm ::
Beginnings of the “Communication” Field . . . . . . . 3
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1. Challenge from the Inner Circle:
The Field is “Withering Away” . . . . . . . . . . . . . . 3
2. How a New Field Was Created:
Begin at Iowa and Go to Illinois . . . . . . . . . . . . . 4
3. The Changing of the Guard
and the Move to California . . . . . . . . . . . . . . . . . 6
4.The Final Stage: East-West Center in Hawaii
and One More Institute . . . . . . . . . . . . . . . . . . . . . 7
5. The Intellectual Legacy:
Schramm’s Writings in Communication . . . . . . . 8
A. Defining the new field
of (mass) communication . . . . . . . . . . . . . . . 8
B. Journalism, responsibility
and public broadcasting . . . . . . . . . . . . . . . . . 9
C. Media for instruction and education for all . . 9
D. Communication for development
and social change . . . . . . . . . . . . . . . . . . . . . .10
6. Assessing the Role of Schramm
in the History of the Field . . . . . . . . . . . . . . . . . .10
A. The remembered history:
Schramm as founder . . . . . . . . . . . . . . . . . . .10
B. The contested history:
Culture, capitalist structure, and critique . . . .11
7. Conclusion:
What is the Legacy of Wilbur Schramm? . . . . . .13
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
Briefly Noted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40
Recommended Citation
McAnany, Emile G.
(2014)
"Wilbur Schramm: Beginnings of the “Communication” Field,"
Communication Research Trends: Vol. 33:
Iss.
4, Article 1.
Available at:
https://scholarcommons.scu.edu/crt/vol33/iss4/1