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Table of Contents

A Dialogue on Children’s Televsion . . . . . . . . . . . . 3

The Culutral Opportunity of Children’s Television 4
Valerio Fuenzalida

1. Changes in Children’s Television Landscape . . . 4

A. Baby TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Limitations of Baby TV . . . . . . . . . . . . . . . . . 5

Potential of Baby TV . . . . . . . . . . . . . . . . . . . 6

B. Programs specially designed for

preschool age children . . . . . . . . . . . . . . . . . . 7

Recognition of child audience on cable . . . . . 7

Television consumption motivations . . . . . . . 7

Semiotic representation . . . . . . . . . . . . . . . . . . 8

Ludic imagination . . . . . . . . . . . . . . . . . . . . . . 10

2. Specific Autonomy of Children Television

“Educational” Potential Regarding

School Education . . . . . . . . . . . . . . . . . . . . . . . . 12

A. Entertainment and education . . . . . . . . . . . . . 13

3. Industrial-Cultural Policy in Digital Television . 14

4. Production and Reception. . . . . . . . . . . . . . . . . . . 15

A. Operation and management . . . . . . . . . . . . . . 16

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

A Response to “The Cultural Opportunity of
Children’s Television . . . . . . . . . . . . . . . . . . . . . . 17
Ulrika Sjöberg

A. Televison and social change . . . . . . . . . . . . . . 17

B. From text to context: Sites of meaning

making . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

C. Children’s programming in a convergence

culture: Swedish public service . . . . . . . . . . . 19

D. Methodological challenges and the young

media audience . . . . . . . . . . . . . . . . . . . . . . . . 21

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Young Children’s Leaning from Screen Media . . . . 22
Katharine Heintz and Ellen Wartella

A. Special audience . . . . . . . . . . . . . . . . . . . . . . . 23

B. Young children and learning from the media . 24

C. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Children’s Television Programming Opportunities . 29
David Kleeman

TV as a Learning Environment . . . . . . . . . . . . . . . . 31

Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Briefly Noted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

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