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Table of Contents

1. Development Communication . . . . . . . . . . . . . . . 3

2 Situating the Issues . . . . . . . . . . . . . . . . . . . . . . . . 4

A. The Background: First Stage . . . . . . . . . . . . . 4

B. Secondary Stage . . . . . . . . . . . . . . . . . . . . . . . 5

C. Development Communication from a Human

Rights Perspective . . . . . . . . . . . . . . . . . . . . . . 5

D. Indigenous Knowledge Systems . . . . . . . . . . 6

E. Participatory/Liberation Models . . . . . . . . . . . 6

F. Empowerment . . . . . . . . . . . . . . . . . . . . . . . . . 8

G. Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

3. The Current Situation: Concepts . . . . . . . . . . . . . 9

A. Notions of Alternative Media . . . . . . . . . . . . . 9

B. The Concept of Group Media . . . . . . . . . . . . . 10

C. Communication Campaigns . . . . . . . . . . . . . . 11

D. Information and Communication

Technologies: “Informatization” . . . . . . . . . . . 11

4. The Current Situation: Players . . . . . . . . . . . . . . 12

A. The State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

B. International Bodies . . . . . . . . . . . . . . . . . . . . 12

C. Individuals . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

5. Concerns in Contemporary Development

Communication . . . . . . . . . . . . . . . . . . . . . . . . . . 20

A. Globalization . . . . . . . . . . . . . . . . . . . . . . . . . 20

B. Gender . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

C. The Entertainment-Education System . . . . . . 22

D. People-based Participatory Research . . . . . . . 22

E. People’s Movements and Empowering

Efforts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

6. Some Conclusions: Development

Communication—A Third World Perspective . . 23

Editor’s Afterword . . . . . . . . . . . . . . . . . . . . . . . . . . 25

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

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