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Table of Contents

Introduction 3

I. What are the Visual Aspects

in Communication 4

II. The Two Main Streams in Research 7

Ill. The Roles of Visual Images in Persuasion 9

IV. Critiques of Visual Persuasion Studies I 0

V. Visual Persuasion and Visual Literacy 13

VI. Conclusion 14

References 15

Persuasion and the Moving Image

by W. E. Biernatzki, SJ 18

References 22

Additional Bibliography 23

Current Research 27

Acknowledgments 30

Book Reviews 30

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