Audience "Interpretation" of Media: Emerging Perspectives

Authors

Robert A. White S.J., Gregorian University, Rome

Table of Contents

Four Approaches to Audience 3

"Reception/Interpretation" Theory

I. The Anglo-American Critical Cultural 4

Studies Approach

II. The Symbolic Interactionist Approach 13

III. The Consensual Cultural Studies Tradition 18

IV. Audience Construction of Meaning as the 22

Result of "Mediations" Between Logics of

Production and Consumption

Perspective 25

References 29

Afterword 32

Additional Bibliography 33

Current Research 36

Acknowledgements 40

Book Reviews 40

Recommended Citation

White, Robert A. S.J. (1994) "Audience "Interpretation" of Media: Emerging Perspectives," Communication Research Trends: Vol. 14: No. 3, Article 1.
Available at: https://scholarcommons.scu.edu/crt/vol14/iss3/1