Service Modularization for Customer-Specific Service Design Based on Highly Standardized Services
Document Type
Book Chapter
Publication Date
2012
Publisher
Gabler Verlag | Springer
Abstract
A main objective of internationalizing services offerings is to develop foreign markets by effectively exploiting proven service capabilities and the underlying service knowledge. However, achieving the economies of scale requires service providers to standardize their service offerings (Böhmann, 2004). Furthermore, standardization is necessary with regard to the service elements that have been crucial for successful service operations so far.
Chapter of
Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Recommended Citation
Schermann, M., Böhmann, T., Prilla, M., Herrmann, T., and Krcmar, H. (2012): ”Service Modularization for Customer-Specific Service Design Based on Highly Standardized Services” in Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer, Böhmann, T., Burr, W., Herrmann, T. and Krcmar, H. (eds.). Wiesbaden, Germany: Gabler, pp. 101-118.
