Foundations of Service Modularization: Towards a Design Theory for Productizing Solutions
Document Type
Book Chapter
Publication Date
2012
Publisher
Gabler Verlag | Springer
Abstract
This chapter addresses the problem of transforming custom IT solutions into reusable and standardized IT services. Marketing research shows that solutions create high value for the customer by meeting individual technical, organizational, and relational needs (Tuli et al., 2007). However, research also shows that delivering profitable solutions requires service providers to realize greater productivity through standardization of IT services at the same time (Galbraith, 2002).
Chapter of
Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Editor
Tilo Böhmann
Wolfgang Burr
Thomas Herrmann
Helmut Krcmar
Recommended Citation
Schermann, M., Böhmann, T., and Krcmar, H. (2012): ”Foundations of Service Modularization: Towards a Design Theory for Productizing Solutions” in Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer, Böhmann, T., Burr, W., Herrmann, T. and Krcmar, H. (eds.). Wiesbaden, Germany: Gabler, pp. 309-328.
