The International Service Implementation Checkup (ISIC) Workshop
Document Type
Book Chapter
Publication Date
2012
Publisher
Gabler Verlag | Springer
Abstract
Successfully establishing service sites abroad requires a fine balance between standardization and localization. On the one hand, standardized services enable the service provider to both ensure similar quality levels on a global scale and achieve economies of scale. On the other hand, localizing service processes is crucial for acceptance and subsequently performance of the services in the target country.
Chapter of
Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Editor
Tilo Böhmann
Wolfgang Burr
Thomas Herrmann
Helmut Krcmar
Recommended Citation
Schermann, M., Prilla, M., Herrmann, I. T., Bennewitz, S., and Krcmar, H. (2012): ”The International Service Implementation Checkup (ISIC) Workshop” in Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer, Böhmann, T., Burr, W., Herrmann, T. and Krcmar, H. (eds.). Wiesbaden, Germany: Gabler, pp. 169-185.
