Factors in the Adoption and Use of an Electronic Communication System for MBA Students

Document Type

Article

Publication Date

1992

Publisher

Sage Publications

Abstract

Presents a case study of the implementation of a 2-year project designed to stimulate the use of an electronic mail system called BIZNET by 1,100 part-time MBA (Masters in Business Administration) students at Santa Clara University (California). Topics addressed include the institutional setting, the development of BIZNET, and system description, implementation, and evaluation.

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