Document Type
Article
Publication Date
9-5-2018
Abstract
This article will present how marketing can transcend boundaries and promote future globalization. The implementation of the triple bottom line consisting of environmental, social and economic values has proven to be successful in the growing of brands beyond their product and services. One study illustrates that consumers' purchasing patterns are affected by brand culture and ethics. The companies Starbucks, Ikea and Unilever utilize their extensive marketing reach not only to promote their business, but future change and equality. This article will argue how the interconnectivity of marketing campaigns will transcend barriers and create a common ground, which we so desperately need at the moment.
Recommended Citation
Martin, Oliver, "Marketing Influences through Strategic Campaigns and Sustainability" (2018). Pop Culture Intersections. 23.
https://scholarcommons.scu.edu/engl_176/23
Included in
American Popular Culture Commons, English Language and Literature Commons, Film and Media Studies Commons, Nonfiction Commons