This article begins with a look at how both more and less concrete triggers can power innovation. We then move on to address how to use concrete opportunities, if not concrete objects, to spur innovation in more abstract settings, including virtual teams and the "cloud" of Internet computing
Griffith, Terri L., and John E. Sawyer. "Changing Perceptions - and Triggering Innovation." Ivey Business Journal Nov/Dec (2008).
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