Preparing for Service Export: The Case of M-GAMMA
Gabler Verlag | Springer
M-GAMMA offers various services concerned with geo data production, management and customization to its customers. When we started our work with the company, their only location was in Germany and the company had realized that there were many markets left in, e.g., Eastern Europe, which could also be receptive to its services. Therefore, they were planning to implement subsidiaries in this area. Yet, they were struggling with questions concerning which parts of their service processes could be implemented in other countries, how the collaboration between subsidiaries could be organized and which locations to choose with respect to economical and qualification aspects.
Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Prilla, M., Reuter, U., Schermann, M., Jahnke, I., Bennewitz, S., Herrmann, T., Burr, W., and Krcmar, H. (2012): ”Preparing for Service Export: The Case of MGAMMA” in Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer, Böhmann, T., Burr, W., Herrmann, T. and Krcmar, H. (eds.). Wiesbaden, Germany: Gabler, pp. 229-243.