Foundations of Service Modularization: Towards a Design Theory for Productizing Solutions

Document Type

Book Chapter

Publication Date



Gabler Verlag | Springer


This chapter addresses the problem of transforming custom IT solutions into reusable and standardized IT services. Marketing research shows that solutions create high value for the customer by meeting individual technical, organizational, and relational needs (Tuli et al., 2007). However, research also shows that delivering profitable solutions requires service providers to realize greater productivity through standardization of IT services at the same time (Galbraith, 2002).

Chapter of

Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer


Tilo Böhmann
Wolfgang Burr
Thomas Herrmann
Helmut Krcmar