Title

Borgs in the Org? Organizational Decision Making and Technology

Document Type

Book Chapter

Publication Date

5-11-2008

Publisher

Oxford University Press

Abstract

Data warehousing and the development of the World Wide Web both augment information gathering (search) processes in individual decision making by increasing the availability of required information. Imagine, for example, that one wanted to buy new golf clubs. Thirty years ago, the cost of information gathering would likely have limited an individual's search process to geographically proximal vendors and the golf clubs they stocked. Today, a prospective purchaser can log onto the World Wide Web to find out what types of golf clubs are available anywhere; consult databases, chat rooms, and bulletin boards (e.g., epinions.com) to gather product information and user opinions; and compare prices across vendors around the world.

Chapter of

Handbook of Organizational Decision Making

Editor

Gerard P. Hodgkinson
William H. Starbuck

This document is currently not available here.

Share

COinS