Document Type

Book Chapter

Publication Date



Oxford University Press


Data warehousing and the development of the World Wide Web both augment information gathering (search) processes in individual decision making by increasing the availability of required information. Imagine, for example, that one wanted to buy new golf clubs. Thirty years ago, the cost of information gathering would likely have limited an individual's search process to geographically proximal vendors and the golf clubs they stocked. Today, a prospective purchaser can log onto the World Wide Web to find out what types of golf clubs are available anywhere; consult databases, chat rooms, and bulletin boards (e.g., to gather product information and user opinions; and compare prices across vendors around the world.

Chapter of

Handbook of Organizational Decision Making


Gerard P. Hodgkinson
William H. Starbuck


Copyright © 2008 Oxford University Press. Reprinted with permission of Oxford University Press. This material was originally published in Handbook of Organizational Decision Making edited by Gerard P. Hodgkinson & William H. Starbuck, and has been reproduced by permission of Oxford University Press. For permission to reuse this material, please visit



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