Date of Award


Document Type



Santa Clara : Santa Clara University, 2023.

Degree Name

Licentiate in Sacred Theology (STL)


Leocadie W. Lushombo


Young Africans generally go on social media to socialize and make friends. Unfortunately, the misuse of social media leads to ethical issues among young people. Deterrent measures by governments, parents and educators remain ineffective. Therefore, the education of youth to cultivate the necessary virtues can help them to use social media for a flourishing life. I argue that virtues of self-control, respect, responsibility, empathy and integrity should be cultivated for the heathy use of social media. In fact, the ‘technomoral virtues’ developed by Shannon Vallor, can address the vices related to the use of social media.

To cultivate these virtues in the African context, it is crucial to have a moral education that takes into account the two main cultures that influence African youth; the African culture and the Western culture. Thus, the intercultural education of the moral character of the youth has two main articulations; the family-based moral character-education and the and the school-based moral character education. intercultural moral-character education model that uses methods derived from African moral-character education and the Markkula Center for Applied Ethics Character Education Framework. The intercultural moral-character education model involves all the educators, particularly parents and teachers.

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