Revolutionary Bolshevik Work’--Stakhanovism in Retail Trade
John Wiley & Sons, Inc.
In mid-November 1935, Serafima T. Borisova was awarded a thousand-ruble bonus and aportable gramophone in recognition of her accomplishments as a Stakhanovite labor hero.Unlike Aleksei Stakhanov, for whom the honor was named, Borisova did not mine coal; shesold women’s clothing. As an exemplary saleswoman, Borisova carefully organized cloth-ing displays, beautified her sales section, procured new designs and fabrics to meet con-sumer needs, informed industries and cooperative artels about what consumers wanted, andlistened to as well as advised customers carefully. In addition to meeting norms for sales,she provided excellent customer service.
Randall, A. E. (2000), ‘Revolutionary Bolshevik Work’: Stakhanovism in Retail Trade. The Russian Review, 59: 425–441.