Books by SCU Authors 2014

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Sports and Identity: New Agendas in Communication

Barry Brummett and Andrew Ishak

This volume of essays examines the ways in which sports have become a means for the communication of social identity in the United States. The essays included here explore the question, How is identity engaged in the performance and spectatorship of sports? Defining sports as the whole range of mediated professional sports, and considering actual participation in sports, the chapters herein address a varied range of ways in which sports as a cultural entity becomes a site for the creation and management of symbolic components of identity.

Originating in the New Agendas in Communication symposium sponsored by the University of Texas College of Communication, this volume provides contemporary explorations of sports and identity, highlighting the perspectives of up-and-coming scholars and researchers. It has much to offer readers in communication, sociology of sport, human kinetics, and related areas.
Ciao! (8th Edition)

Irene Bubula-Phillips, Carla Larese, and Riga Bubula-Phillips

CIAO! continues to set the standard for interactive, flexible introductory Italian instruction . Not only is this course entirely portable to accommodate the demands of a busy life, it features exciting new capabilities that allow students to share links, photos, and videos and to comment on those posted by their fellow classmates. The eighth edition is distinguished by several new resources and updates that promote the acquisition of Italian language and culture in accordance with the National Standards for Foreign Language Education. Communicative goals are established at the start of each chapter to provide students with clearly defined objectives as they work through the content, while skill-building strategies and interactive activities help them achieve those goals. The all-new "Regioni d'Italia" section establishes a thematic thread that is maintained throughout the chapter and provides plenty of opportunities to make cross-cultural comparisons even within the regions of Italy itself. CIAO!'S fully-updated authentic readings, cultural snapshots, videos, and activities engage students in deeper exploration of the vibrant life of modern-day Italy and the country's rich cultural heritage. Now more than ever, CIAO! provides an all-in-one grammar and vocabulary program that allows students to communicate in Italian with confidence and gives them a unique cultural perspective on an ever-changing Italy.
Personality

Jerry Burger

This proven text fuses the best of theory-based and research-based instruction to give readers an illuminating introduction to personality that is accessible and understandable. The author pairs "theory, application, and assessment" chapters with chapters that describe the research programs aligned with every major theoretical approach. Biographical sketches of theorists and accounts of the stories behind influential research programs help readers gain an understanding of how classic and contemporary findings relate to each other, and reinforce the idea that theory and research perpetuate one another. In-text self-assessments encourage readers to interact with the material and allow them to learn more about their own personality.
Kids Rock! The Ultimate Guitar Primer For Kids of All Ages

Bill Cefalu

Kids Rock! The Ultimate Guitar Primer for Kids of all Ages is a beginning guitar book for children that will get them ROCKIN' fast no matter what their age. It's colorful artwork, cool characters, easy to read notation, and friendly text, all come together to make learning the guitar an awesome, fun and easy experience.

The material presented is useful in learning all of today's most popular styles of music. Rock, Heavy Metal, Blues, Jazz, Country, etc. all utilize many of the techniques covered. The reader will learn about guitar tablature, standard notation, rhythm slashes, chord diagrams, rhythm guitar, lead guitar, chord symbols, scale patterns, chord progressions and much more! Also featured are several popular traditional children's songs that everyone knows.
Valuation: Methods and Models in Applied Corporate Finance

George Chacko and Carolyn Evans

Master corporate valuation: the financial art and science of accurately valuing any business. George Chacko'sApplied Corporate Finance: Valuation is the first valuation book to combine true academic rigor with the practical skills you need to successfully value companies in the real world. Renowned financial instructor and investment manager George Chacko focuses on concepts, techniques, tools, and methodologies that lead directly to accurate valuations, and explains each key concept with up-to-date examples. One step at a time, Chacko develops a practical, rigorous approach to conducting valuation, addressing the projection of financial statements, calculation of free cash flows, risk-adjusted cost of capital, and leading methodologies including WACC, flow-to-equity, and Adjusted Present Value (APV). By avoiding elementary content that financial managers, analysts, and MBA-level finance students already know, this book can focus more tightly on the realistic techniques and advanced issues practitioners are actually concerned with. Coverage includes: market value and accounting balance sheets, cash cycles, the DuPont formula, financial distress, and capital as a risk buffer; constructing pro-formas, projecting and bridging financing shortfalls, and planning sustainable growth; sources/uses of cash, cash income statements, pro-forma balance sheet changes, working capital, depreciation, and capital expenditures; risk-free cost, investment risks, and diversifiable vs. idiosyncratic risks; NPV, APV, Optimal Debt Ratios, Capital Structure Dynamics, Terminal Value Calculations, and more. For all finance professionals, analysts, and MBA students who need to sharpen their skills in valuation and related areas of corporate finance, accounting, or strategic planning.
From Vatican II to Pope Francis: Charting a Catholic Future

Paul Crowley SJ

Fifty years after the Second Vatican Council, the Church is still grappling with the meaning and implications of this defining event and the documents it generated. Rather than rehearse well-worn debates over the interpretation of the Council, the contributors to this volume instead focus on where we go from here. What can we do now, with the inspiration of these teachings in a starkly different world? How do we chart a future for the Church from the standpoint of today? These questions are colored by the new atmosphere created by Pope Francis, who has resoundingly endorsed the Council's program for the Church and urged an openness to follow where the spirit leads.

Topics include the principle of collegiality, the call to justice, the authority of conscience and religious liberty, interreligious dialogue, the role of women, the laity, and the future of ordained ministry.
Text and Context: Language Analytics in Finance

Sanjiv R. Das

Text and Context: Language Analytics in Finance describes the current landscape of text analytics in finance. After a brief introduction, Section 2 examines how text is extracted from various web sites and services. Section 3 deals with the basics of text analytics such as dictionaries, lexicons, mood scoring, and summarization of text. This is followed by the analytics of text classification in Section 4. The performance of text analytic algorithms is assessed using a range of metrics in Section 5. A survey of the empirical literature on text mining in finance and the commercialization of textual analytics is discussed in Section 6. Finally, the author takes a look at the future of text analytics in Section 7.
The Sins of Brother Curtis: A Story of Betrayal, Conviction, and the Mormon Church

Lisa Davis

This brilliantly reported, unforgettable true story reveals how one of the most monstrous sexual criminals in the history of the Mormon church preyed on his victims even as he was protected by the church elders who knew of his behavior.

When Seattle attorney Tim Kosnoff agreed to listen to an eighteen-year-old man who claimed to have been molested by his Mormon Sunday school teacher, he had no idea he was embarking on a quest for justice on behalf of multiple victims or that the battle would consume years of his life and pit him against the vast, powerful, and unrepentant Mormon church itself.

As Kosnoff began to investigate the case, he discovered that the Sunday school teacher, a mysterious figure named Frank Curtis, possessed a long and violent prison record before he was welcomed into the church, where he became a respected elder entrusted with the care of prepubescent Mormon boys.

The amazing legal case at the heart of The Sins of Brother Curtis shows how the church’s elite, well-funded team of attorneys claimed the church was protected under the Constitution from revealing that Curtis had molested a number of Mormon boys. Yet Kosnoff and his devoted legal team (which included a female investigator adept at getting parents of victims to talk to her) succeeded in forcing the church to reveal that it knew about Curtis and ultimately achieved a successful settlement.

Emotionally powerful page by page, The Sins of Brother Curtis delivers a redemptive reading experience in which the truth, no matter how painful and hidden, is told at last and justice is hard won. This is a remarkable story, all true.
Legal Research, Analysis, and Writing (5th Edition)

Yvonne Ekern and Joanne B. Hames

Legal Research, Analysis, and Writing, Fifth Edition, covers the basics of legal research, analysis, and writing, bringing together all the essential knowledge and tools students need to research and analyze a legal problem and communicate the results in diverse forms of legal memoranda. The text’s teaching and learning resources include an Instructor’s Manual, PowerPoint lecture slides, and Test Bank.
Supersurvivors: The Surprising Link Between Suffering and Success

David B. Feldman Ph.D. and Lee Daniel Kravetz

Starting where resiliency studies leave off, two psychologists explore the science of remarkable accomplishment in the wake of trauma, revealing the surprising principles that allow people to transform their lives and achieve extraordinary things.

Over four billion people worldwide will survive a trauma during their lives. Some will experience severe post-traumatic stress. Most will eventually recover and return to life as normal. But sometimes, survivors do more than bounce back. Sometimes they bounce forward.

These are the Supersurvivors—individuals who not only rebuild their lives, but also thrive and grow in ways never previously imagined. Beginning where resilience ends, David B. Feldman and Lee Daniel Kravetz look beyond the tenets of traditional psychology for a deeper understanding of the strength of the human spirit. What they have found flies in the face of conventional wisdom—that positive thinking may hinder more than help; that perceived support can be just as good as the real thing; and that realistic expectations may be a key to great success.

They introduce the humble but powerful notion of grounded hope as the foundation for overcoming trauma. The authors interviewed dozens of men and women whose stories serve as the counterpoint to the latest scientific research. Feldman and Kravetz then brilliantly weave these extraordinary narratives with new science, creating an emotionally compelling and thought-provoking look at what is possible in the face of human tragedy.Supersurvivors will reset our thinking about how we deal with challenges, no matter how big or small.
Spiritual Light: Universal Teachings from the Highest Spirit Realms

E. John Finnemore

These are the teachings of a group of Illumined Souls of the most advanced wisdom and spirituality, yet humble, who seek to spiritualize and unite humanity, to awaken people to the many spiritual realities of life, and to thereby avoid the misery and havoc we create on earth. In Spiritual Light—their complete official teachings—these souls offer us their collective knowledge of truth, of spiritual laws, and of a way of life to bring peace and harmony to us all. They include many of the greatest prophets, enlightened beings, and noble souls this world has known. Through this book they are working to build the brother-and-sisterhood of all people; they teach that each of us is forever connected with all human beings and with our Creator.

These beautiful and inspiring teachings are extraordinarily pure, for these times, and given directly by the most spiritually advanced beings, which is extremely rare. The teachings are not a religion but are presented for all people, regardless of their beliefs, in a down-to-earth, clear, and simple way. They address truth, spiritual laws, love, responsibility, spiritual progress, psychic phenomena, life on earth and in the spirit realms, and many related subjects.

The Illumined Souls shared and helped to compose these extensive teachings through 25 years of collaboration, using the most highly spiritual and skilled mediums available. They ask us to accept only what our inner being tells us is true and our reason completely embraces.
College Physics, Volumes 1 & 2

Roger Freedman, Philip R. Kesten, and David L. Tauck

College Physics brings physics to life through a unique approach to the algebra-level introductory physics course. Its winning combination of annotated art, carefully integrated life sciences applications, and strong problem solving and conceptual understanding pedagogy makes this the best text available for helping students master the physics they need to know for their future careers. Using innovative visual cues to break down physics concepts and sequences in numbered equations and figures,College Physics leads students to develop the crucial conceptual understanding they need to be successful in the course. Carefully crafted to support students new to college-level physics, pedagogical features (chapter goals, Take-Home Messages, Got the Concept?, Watch Out!) guide students to becoming adept problem-solvers. By incorporating a rigorous presentation of the fundamentals of algebra-based introductory physics with formative physiology, biomedical, and life science topics, students learn to connect physics to living systems. The ultimate goal is for students to have both a solid foundation in physics and to develop a deeper appreciation for why physics is important to their future work in the life sciences.
The Female American

James Freitas and Michelle Burnham

When it first appeared in 1767, this novel was called a "sort of second Robinson Crusoe; full of wonders." Indeed, The Female American is an adventure novel about an English protagonist shipwrecked on a deserted isle, where survival requires both individual ingenuity and careful negotiations with visiting local Indians. But what most distinguishes Winkfield's novel is her protagonist, a woman who is of mixed race. Though the era's popular novels typically featured women in the confining contexts of the home and the bourgeois marriage market, Winkfield's novel portrays an autonomous and mobile heroine living alone in the wilds of the New World, independently interacting with both Native Americans and visiting Europeans. The Female American is also one of the earliest novelistic efforts to articulate an American identity.

This second edition has been updated throughout and includes a greatly expanded selection of historical materials on castaway narratives and on the cultural context of colonial America.
Advertising & Marketing Law: Cases and Materials

Eric Goldman and Rebecca Tushnet

This casebook covers advertising and marketing law. Topics include the definition of advertising, false advertising law (including FTC, state attorneys' general, competitor and consumer class action enforcement actions), intellectual property rights (including copyright, trademark, publicity rights, idea submission and more), privacy, contests and sweepstakes, and much more.
Days of Revolution: Political Unrest in an Iranian Village

Mary E. Hegland

Outside of Shiraz in the Fars Province of southwestern Iran lies "Aliabad." Mary Hegland arrived in this then-small agricultural village of several thousand people in the summer of 1978, unaware of the momentous changes that would sweep this town and this country in the months ahead. She became the only American researcher to witness the Islamic Revolution firsthand over her eighteen-month stay. Days of Revolution offers an insider's view of how regular people were drawn into, experienced, and influenced the 1979 Revolution and its aftermath.

Conventional wisdom assumes Shi'a religious ideology fueled the revolutionary movement. But Hegland counters that the Revolution spread through much more pragmatic concerns: growing inequality, lack of development and employment opportunities, government corruption. Local expectations of leaders and the political process—expectations developed from their experience with traditional kinship-based factions—guided local villagers' attitudes and decision-making, and they often adopted the religious justifications for Revolution only after joining the uprising. Sharing stories of conflict and revolution alongside in-depth interviews, the book sheds new light on this critical historical moment.

Returning to Aliabad decades later, Days of Revolution closes with a view of the village and revolution thirty years on. Over the course of several visits between 2003 and 2008, Mary Hegland investigates the lasting effects of the Revolution on the local political factions and in individual lives. As Iran remains front-page news, this intimate look at the country's recent history and its people has never been more timely or critical for understanding the critical interplay of local and global politics in Iran.
The Nethergrim

Matthew Jobin

Everyone in Moorvale believes the legend: The brave knight Tristan and the famed wizard Vithric, in an epic battle decades ago, had defeated the evil Nethergrim and his minions. To this day, songs are sung and festivals held in the heroes' honor. Yet now something dark has crept over the village. First animals disappear, their only remains a pile of bones licked clean. Then something worse: children disappear. The whispers begin quietly yet soon turn into a shout: The Nethergrim has returned!

Edmund’s brother is one of the missing, and Edmund knows he must do something to save his life. But what? Though a student of magic, he struggles to cast even the simplest spell. Still, he and his friends swallow their fear and set out to battle an ancient evil whose powers none of them can imagine. They will need to come together--and work apart--in ways that will test every ounce of resolve.

In a story reminiscent of the Ranger’s Apprentice epic and The Chronicles of Narnia, Matthew Jobin weaves reality, magic, and adventure into the next great fantasy phenomenon.
Conservation Science: Balancing the Needs of People and Nature

Peter Kareiva and Michelle Marvier

Conservation Science is the first textbook to teach the scientific foundations of conservation biology while highlighting strategies to better connect its practice with the needs and priorities of a growing human population.
Women and Development in Africa: How Gender Works, 2nd Edition

Michael Kevane

This new edition of Women and Development in Africa incorporates the results of more than a decade of new empirical and theoretical research. Michael Kevane provides a broad overview of the sources of underdevelopment in Africa and the role of gender in economic transactions, as well as a cogent analysis of the gendered realities of such issues as land rights, the control of labor, the marriage market, health care, education, and political representation.
Homeric Speech and the Origins of Rhetoric

Rachel Ahern Knudsen

Traditionally, Homer's epics have been the domain of scholars and students interested in ancient Greek poetry, and Aristotle's rhetorical theory has been the domain of those interested in ancient rhetoric. Rachel Ahern Knudsen believes that this academic distinction between poetry and rhetoric should be challenged. Based on a close analysis of persuasive speeches in the Iliad, Knudsen argues that Homeric poetry displays a systematic and technical concept of rhetoric and that many Iliadic speakers in fact employ the rhetorical techniques put forward by Aristotle.

Rhetoric, in its earliest formulation in ancient Greece, was conceived as the power to change a listener’s actions or attitudes through words—particularly through persuasive techniques and argumentation. Rhetoric was thus a "technical" discipline in the ancient Greek world, a craft ( technê) that was rule-governed, learned, and taught. This technical understanding of rhetoric can be traced back to the works of Plato and Aristotle, which provide the earliest formal explanations of rhetoric. But do such explanations constitute the true origins of rhetoric as an identifiable, systematic practice? If not, where does a technique-driven rhetoric first appear in literary and social history?

Perhaps the answer is in Homeric epics. Homeric Speech and the Origins of Rhetoric demonstrates a remarkable congruence between the rhetorical techniques used by Iliadic speakers and those collected in Aristotle's seminal treatise on rhetoric. Knudsen's claim has implications for the fields of both Homeric poetry and the history of rhetoric. In the former field, it refines and extends previous scholarship on direct speech in Homer by identifying a new dimension within Homeric speech—namely, the consistent deployment of well-defined rhetorical arguments and techniques. In the latter field, it challenges the traditional account of the development of rhetoric, probing the boundaries that currently demarcate its origins, history, and relationship to poetry.
National Asian Pacific American Political Almanac

James Lai and Don T. Nakanishi

More Asian Pacific Americans hold public office in the United States than at any other time in U.S. history, a sign of the community's growing engagement with the political process, according to a newly released political almanac published by UCLA's Asian American Studies Center. The 14th edition of the National Asian Pacific American Political Almanac, first published in 1976, contains information on all 3,000 current elected and appointed officials. It also analyzes political trends and makes electoral projections of the nation's 17 million Asian Pacific Americans. "The National Asian Pacific American Political Almanac is an invaluable guide to the historically large and diverse number of Asian American and Pacific Islander politicians and voters influencing the nation's political landscape," said David K. Yoo, director of the Asian American Studies Center and a professor of Asian American studies at UCLA. Written by UCLA professor emeritus Don Nakanishi and Santa Clara University professor James Lai, two leading political scientists who specialize in Asian American politics, the almanac spotlights individuals who hold municipal, state and national office. The list includes two state governors, three U.S. senators, 10 members of the U.S. House of Representatives, two Obama administration cabinet members, two California statewide elected officials, four members of the California State Supreme Court (including the chief justice) and three of the five members of the California State Board of Equalization. It also includes the majority of Hawaii's Legislature, three California state senators, eight California Assembly members and 44 mayors of cities, including San Francisco, Oakland and Irvine. In their political and electoral analysis, Nakanishi and Lai predict that Asian Pacific Americans will have a significant impact on the upcoming presidential election, with more than 4 million expected to cast ballots in 2012 the largest number in the nation's history. This would represent a 600,000-vote increase over the 2008 election, similar to the increase seen between the 2004 and 2008 elections. Asian Pacific American voters are also expected to play decisive roles in the electoral-rich states of California, New York, Texas, New Jersey, Maryland, Illinois, Virginia, Florida and Massachusetts, the authors say.
Blood and Ink

Robert Lassalle-Klein and Rose Lassalle-Klein

A Jesuit community's conversion to the poor, and the price they paid.

In November 1989, six members of the Jesuit community of the University of Central America in San Salvador, including the rector, Igancio Ellacuria, were massacred by government troops. Twenty-five years later, this book provides the definitive account of the path that led to that fateful day, focusing on the Jesuits' prophetic option for the poor, their role in the renewal of the Salvadoran church and society, and the critical steps that caused them as Archbishop Romero would put it, to "share the same fate as the poor."

Drawing on newly available archival materials and extensive interviews, Robert Lassalle-Klein gives special attention to the theological contribution of Ellacuria and Jon Sobrino, who survived the massacre, and the emergence among the community of a spirituality that recognized the risen Christ in what Ellacuria called "the crucified people of El Salvador."
Her Name is Kaur: Sikh American Women Write About Love, Courage, and Faith

Sangeeta Luthra and Meeta Kaur

Sikh American women do the lion’s share of organizing and executing the business of the Sikh community, and they straddle multiple lives and worlds—cross-cultural, intergenerational, occupational, and domestic—yet their experiences of faith, family, and community are virtually invisible in the North American milieu and have yet to be understood, documented, or shared. Until now. In Her Name Is Kaur: Sikh American Women Write About Love, Courage, and Faith, Sikh American women explore the concept of love from many angles, offering rich, critical insight into the lives of Sikh women in America. Through a chorus of multi-generational voices—in essays ranging in tone from dramatic to humorous—they share stories of growing into and experiencing self-love, spiritual love, love within family, romantic love, the love they nurture for humanity and the world through their professional work, and more. Eye-opening and multifaceted, this collection of stories encourages its readers to take the feeling of love and turn it into action—practical action that will make the world a better place to be for everyone, regardless of their faith or creed.
Structural Intimacies: Sexual Stories in the Black AIDS Epidemic

Sonja Mackenzie

One of the most relevant social problems in contemporary American life is the continuing HIV epidemic in the Black population. With vivid ethnographic detail, this book brings together scholarship on the structural dimensions of the AIDS epidemic and the social construction of sexuality to assert that shifting forms of sexual stories—structural intimacies—are emerging, produced by the meeting of intimate lives and social structural patterns. These stories render such inequalities as racism, poverty, gender power disparities, sexual stigma, and discrimination as central not just to the dramatic, disproportionate spread of HIV in Black communities in the United States, but to the formation of Black sexualities.

Sonja Mackenzie elegantly argues that structural vulnerability is felt—quite literally—in the blood, in the possibilities and constraints on sexual lives, and in the rhetorics of their telling. The circulation of structural intimacies in daily life and in the political domain reflects possibilities for seeking what Mackenzie calls intimate justice at the nexus of cultural, economic, political, and moral spheres. Structural Intimacies presents a compelling case: in an era of deepening medicalization of HIV/AIDS, public health must move beyond individual-level interventions to community-level health equity frames and policy changes.
The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company

Michael S. Malone

Based on unprecedented access to the corporation’s archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age— told through the lives of the three most important figures in the company’s history: Robert Noyce, Gordon Moore, and Andy Grove.

Often hailed the “most important company in the world,” Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet.

But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions.

The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.
Between Constantinople and Rome: An Illuminated Byzantine Gospel Book (Paris Gr. 54) and the Union of Churches

Kathleen Maxwell

This is a study of the artistic and political context that led to the production of a truly exceptional Byzantine illustrated manuscript. Paris, Bibliotheque Nationale de France, codex grec 54 is one of the most ambitious and complex manuscripts produced during the Byzantine era. This thirteenth-century Greek and Latin Gospel book features full-page evangelist portraits, an extensive narrative cycle, and unique polychromatic texts. However, it has never been the subject of a comprehensive study and the circumstances of its commission are unknown. In this book Kathleen Maxwell addresses the following questions: what circumstances led to the creation of Paris 54? Who commissioned it and for what purpose? How was a deluxe manuscript such as this produced? Why was it left unfinished? How does it relate to other Byzantine illustrated Gospel books?Paris 54's innovations are a testament to the extraordinary circumstances of its commission. Maxwell's multi-disciplinary approach includes codicological and paleographical evidence together with New Testament textual criticism, artistic and historical analysis. She concludes that Paris 54 was never intended to copy any other manuscript. Rather, it was designed to eclipse its contemporaries and to physically embody a new relationship between Constantinople and the Latin West, as envisioned by its patron. Analysis of Paris 54's texts and miniature cycle indicates that it was created at the behest of a Byzantine emperor as a gift to a pope, in conjunction with imperial efforts to unify the Latin and Orthodox churches. As such, Paris 54 is a unique witness to early Palaeologan attempts to achieve church union with Rome.