Advertising & Marketing Law: Cases and Materials
This casebook covers advertising and marketing law. Topics include the definition of advertising, false advertising law (including FTC, state attorneys' general, competitor and consumer class action enforcement actions), intellectual property rights (including copyright, trademark, publicity rights, idea submission and more), privacy, contests and sweepstakes, and much more.
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Advertising and Promotion Management
Goldman, Eric and Tushnet, Rebecca, "Advertising & Marketing Law: Cases and Materials" (2014). Faculty Book Gallery. 51.