Title
Advertising & Marketing Law: Cases and Materials
Files
Description
This casebook covers advertising and marketing law. Topics include the definition of advertising, false advertising law (including FTC, state attorneys' general, competitor and consumer class action enforcement actions), intellectual property rights (including copyright, trademark, publicity rights, idea submission and more), privacy, contests and sweepstakes, and much more.
Buy Link
http://www.amazon.com/Advertising-Marketing-Law-Cases-Materials-ebook/dp/B00MRHG3UK
ISBN
978-1502392534
Publication Date
2014
Publisher
CreateSpace Independent Publishing Platform
Disciplines
Advertising and Promotion Management
Recommended Citation
Goldman, Eric and Tushnet, Rebecca, "Advertising & Marketing Law: Cases and Materials" (2014). Faculty Book Gallery. 51.
https://scholarcommons.scu.edu/faculty_books/51