Modern Competitive Strategy (4th edition)

Title

Modern Competitive Strategy (4th edition)

Files

Description

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

ISBN

978-1259181207

Publication Date

2015

Publisher

McGraw Hill

Disciplines

Management Sciences and Quantitative Methods | Strategic Management Policy

Modern Competitive Strategy (4th edition)

Share

COinS