The Market Research Toolbox: A Concise Guide for  Beginners, 3rd Edition

Title

The Market Research Toolbox: A Concise Guide for Beginners, 3rd Edition

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Description

In an Internet age, many more people than ever before are involved in the design and conduct of market research. This book provides an overview for busy managers and MBA students seeking a place to begin. It shows how to think about market research in the context of business decisions, describes the essential market research techniques, skills, and applications, and pays special attention to business-to-business markets and technology products.

ISBN

978-1412991742

Publication Date

10-12-2011

Publisher

SAGE Publications

Disciplines

Business | Marketing

The Market Research Toolbox: A Concise Guide for  Beginners, 3rd Edition

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