This article will present how marketing can transcend boundaries and promote future globalization. The implementation of the triple bottom line consisting of environmental, social and economic values has proven to be successful in the growing of brands beyond their product and services. One study illustrates that consumers' purchasing patterns are affected by brand culture and ethics. The companies Starbucks, Ikea and Unilever utilize their extensive marketing reach not only to promote their business, but future change and equality. This article will argue how the interconnectivity of marketing campaigns will transcend barriers and create a common ground, which we so desperately need at the moment.
Martin, Oliver, "Marketing Influences through Strategic Campaigns and Sustainability" (2018). Advanced Writing: Pop Culture Intersections. 23.