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In 2013, SINTEF cited that 90% of the world’s data had been created over the past two years.1 With the onset of Big Data, the ability to analyze data at a rate directly proportional to its collection becomes quite near impossible, albeit nonetheless important. In “Play With Data – An Exploration of Play Analytics and Its Effect on Player Experiences,” Ben Medler explains its pertinence: “Data can be given a different context through relating it to other data. A relation informs someone of how data can be correlated or combined with other data.”



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