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Table of Contents

Editor’s Introduction . . . . . . . . . . . . . . . . . . . . . . . . 3

The Measurement of Trust in Communication

Research, Part 2 . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Introduction to Part 2 . . . . . . . . . . . . . . . . . . . . . . . . 4

3. Scale Development . . . . . . . . . . . . . . . . . . . . . . . 6

C. Interpersonal trust . . . . . . . . . . . . . . . . . . . . . . 6

D. Group and organizational communication . . . 9

E. Strategic communication

(advertising and public relations) . . . . . . . . . .12

F. Other areas of communication research . . . . .20

4. Conclusion and Future Directions . . . . . . . . . . . .21

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24

Tables

Table 3. Sample Measures of Trust from

Interpersonal Communication Research,

in Chronological Order . . . . . . . . . . . . . . . . . . .10

Table 4. Sample Measures of Trust from Small

Group and Organizational Research,

in Chronological Order . . . . . . . . . . . . . . . . . . .13

Table 5. Sample Measures of Trust from

Advertising and Public Relations Research,

in Chronological Order . . . . . . . . . . . . . . . . . . .16

Table 6. Sample Measures of Trust from

Other Areas of Communication Research,

in Chronological Order . . . . . . . . . . . . . . . . . . .22

Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36

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