Table of Contents
Editor’s Introduction . . . . . . . . . . . . . . . . . . . . . . . . 3
1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2. Historical Background: Two Orientations . . . . . . 5
A An orientation toward distrust . . . . . . . . . . . . 5
B. An orientation toward trust . . . . . . . . . . . . . . . 8
3. Scale Development . . . . . . . . . . . . . . . . . . . . . . .10
A. Credibility . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
B. Mass communication and media studies . . . .14
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
Tables
Table 1. Foundational Measures of Trust
Frequently Cited in the Literature,
in Chronological Order . . . . . . . . . . . . . . . . . . .15
Table 2. Sample Measures of Trust from Mass
Communication and Media Research,
in Chronological Order . . . . . . . . . . . . . . . . . . .26
Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35
Recommended Citation
Pascual-Ferrá, Paola
(2020)
"The Measurement of Trust in Communication Research Part 1,"
Communication Research Trends: Vol. 39:
Iss.
4, Article 1.
Available at:
https://scholarcommons.scu.edu/crt/vol39/iss4/1