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Table of Contents

Looking at, with, and through YouTube . . . . . . . . . 3

1. Looking at YouTube . . . . . . . . . . . . . . . . . . . . . . 3

A. Defining YouTube . . . . . . . . . . . . . . . . . . . . . . 3

2. Studying YouTube . . . . . . . . . . . . . . . . . . . . . . . . 5

A. Media / mediality . . . . . . . . . . . . . . . . . . . . . . 5

B. Users and user characteristics . . . . . . . . . . . . . 6

C. As a social network site . . . . . . . . . . . . . . . . . 8

D. Economic, business, and technical aspects . . 9

E. Critiques . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

F. Legal issues . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

3. Using YouTube . . . . . . . . . . . . . . . . . . . . . . . . . . 11

A. Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

B. Archival work . . . . . . . . . . . . . . . . . . . . . . . . . 12

C. Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

D. Entertainment . . . . . . . . . . . . . . . . . . . . . . . . . 15

E. Journalism . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

F. Political communication . . . . . . . . . . . . . . . . . 18

G. Other uses . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

4. Observing through YouTube . . . . . . . . . . . . . . . . 23

A. Language . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

B. Children . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

C. Portrayals of various groups . . . . . . . . . . . . . . 24

D. Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

E. Government, NGOs, and protests . . . . . . . . . . 24

F. News and information . . . . . . . . . . . . . . . . . . . 24

G. Commerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

5. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

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