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Table of Contents

Food Marketing to Youth

Editor’s Introduction . . . . . . . . . . . . . . . . . . . . . . 3

Food Marketing to Youth:

Pervasive, Powerful, and Pernicious . . . . . . . . . . 4

1. Food Marketing Reaches Youth Where

They Live, Study, and Play . . . . . . . . . . . . . . . . . 4

2. Effects of Food Advertising on Children . . . . . . 5

A. Intended effects . . . . . . . . . . . . . . . . . . . . . . . . 5

B. The power of branding . . . . . . . . . . . . . . . . . . 6

C. Unintended effects . . . . . . . . . . . . . . . . . . . . . 7

D. Can’t parents just say no? . . . . . . . . . . . . . . . 7

3. Reversing the Tide: Policies to Combat

Unhealthy Food Marketing to Children . . . . . . . . 8

A. Local policies to limit food marketing

to children . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

B. International efforts to address the problem . . 10

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Food Marketing, Children, and Obesity in Chile:

Evidence and Challenges for Regulation . . . . . . . 14

1. Antecedents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

2. What the Evidence Shows in Chile . . . . . . . . . . . 14

A. The effects of marketing communications

on children . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

B. The prominence of food and beverage

communication campaigns targeted at

children . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

3. The Regulation of Food Marketing in Chile . . . . 16

A. Current Chilean regulation . . . . . . . . . . . . . . . 16

B. The challenges of regulation . . . . . . . . . . . . . 17

4. Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

A Reflection on European Regulation of

Television Advertising to Children . . . . . . . . . . . . .19

A. Childhood obesity and advertising

concerns at the wider European

region level . . . . . . . . . . . . . . . . . . . . . . . .19

B. Children food consumption and

advertising: An EU perspective . . . . . . . .20

C. Application of the provisions . . . . . . . . .21

D. The road ahead . . . . . . . . . . . . . . . . . . . .22

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26

Briefly Noted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41

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