Table of Contents
Food Marketing to Youth
Editor’s Introduction . . . . . . . . . . . . . . . . . . . . . . 3
Food Marketing to Youth:
Pervasive, Powerful, and Pernicious . . . . . . . . . . 4
1. Food Marketing Reaches Youth Where
They Live, Study, and Play . . . . . . . . . . . . . . . . . 4
2. Effects of Food Advertising on Children . . . . . . 5
A. Intended effects . . . . . . . . . . . . . . . . . . . . . . . . 5
B. The power of branding . . . . . . . . . . . . . . . . . . 6
C. Unintended effects . . . . . . . . . . . . . . . . . . . . . 7
D. Can’t parents just say no? . . . . . . . . . . . . . . . 7
3. Reversing the Tide: Policies to Combat
Unhealthy Food Marketing to Children . . . . . . . . 8
A. Local policies to limit food marketing
to children . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
B. International efforts to address the problem . . 10
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Food Marketing, Children, and Obesity in Chile:
Evidence and Challenges for Regulation . . . . . . . 14
1. Antecedents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
2. What the Evidence Shows in Chile . . . . . . . . . . . 14
A. The effects of marketing communications
on children . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
B. The prominence of food and beverage
communication campaigns targeted at
children . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
3. The Regulation of Food Marketing in Chile . . . . 16
A. Current Chilean regulation . . . . . . . . . . . . . . . 16
B. The challenges of regulation . . . . . . . . . . . . . 17
4. Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
A Reflection on European Regulation of
Television Advertising to Children . . . . . . . . . . . . .19
A. Childhood obesity and advertising
concerns at the wider European
region level . . . . . . . . . . . . . . . . . . . . . . . .19
B. Children food consumption and
advertising: An EU perspective . . . . . . . .20
C. Application of the provisions . . . . . . . . .21
D. The road ahead . . . . . . . . . . . . . . . . . . . .22
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26
Briefly Noted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41
Recommended Citation
Schwartz, Marlene; Kunkel, Dale; and DeLucia, Sarah
(2013)
"Food Marketing to Youth,"
Communication Research Trends: Vol. 32:
Iss.
2, Article 1.
Available at:
https://scholarcommons.scu.edu/crt/vol32/iss2/1