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Table of Contents

1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

2. Theoretical Approach: Infotainment . . . . . . . . . 3

A. Entertainment . . . . . . . . . . . . . . . . . . . . . . . . 3

B. Information . . . . . . . . . . . . . . . . . . . . . . . . . . 6

C. Infotainment . . . . . . . . . . . . . . . . . . . . . . . . . 6

3. Advertainment: Advertising

and Entertainment . . . . . . . . . . . . . . . . . . . . . . . 7

4. Charitainment: Charity

and Entertainment, Celebrity Advocacy . . . . . . 8

5. Edutainment: Education and Entertainment . . . 9

A. Edutainment Media . . . . . . . . . . . . . . . . . . . 10

B. Entertainment-Education:

Create Favorable Attitudes . . . . . . . . . . . . . . 10

Theoretical Background . . . . . . . . . . . . . . . 11

Resistance to, and Critiques of,

Entertainment-Education Interventions . . . 12

6. Evangelitainment: Religion

and Entertainment . . . . . . . . . . . . . . . . . . . . . . . 13

7. Militainment: Military and Entertainment . . . . 14

8. Politainment: Politics and Entertainment . . . . . 15

9. Sportainment: Sports and Entertainment . . . . . 17

10. Conclusion, Discussion, Criticism . . . . . . . . . . 18

Editor’s Afterword . . . . . . . . . . . . . . . . . . . . . . . . . . 20

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Additional Bibliography . . . . . . . . . . . . . . . . . . . . . 23

Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

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