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Table of Contents

Walter J. Ong. S.J.: A Retrospective . . . . . . . . . . . . 3

1. Historical studies of rhetoric . . . . . . . . . . . . . . . . 4

A. Ramus and rhetoric . . . . . . . . . . . . . . . . . . . . 4

B. Ramus and method . . . . . . . . . . . . . . . . . . . . 6

C. Ramus and printing . . . . . . . . . . . . . . . . . . . . 7

2. Habits of thought, representing knowledge,

and visualism . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3. The persistence of the word . . . . . . . . . . . . . . . . . 9

A. Voices and hearers . . . . . . . . . . . . . . . . . . . . . 9

B. Word, sound, and the sensorium . . . . . . . . . . 10

C. Fighting words . . . . . . . . . . . . . . . . . . . . . . . . 11

D. Stages of communication,

stages of consciousness . . . . . . . . . . . . . . . . . 12

E. Religious consequences . . . . . . . . . . . . . . . . . 13

4. Communication media, orality, literacy,

and secondary orality . . . . . . . . . . . . . . . . . . . . . 14

A. Oral cultures, literate cultures . . . . . . . . . . . . 15

B. Traces of older media . . . . . . . . . . . . . . . . . . 16

5. Digital communication, writing,

and interpretation . . . . . . . . . . . . . . . . . . . . . . . . 18

A. Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

B. Writing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

C. Interpretation . . . . . . . . . . . . . . . . . . . . . . . . . 19

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Editor’s Afterword . . . . . . . . . . . . . . . . . . . . . . . . . . 21

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Book Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

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