Public Opinion Research

Authors

Claire Hoertz Badaracco, Marquette University

Table of Contents

I. Defining "Opinion"...3

II. The Beginnings of Public Opinion Research...4

III. The Ideal Public...5

IV. Evaluations of Polling...6

V. The Real Public...9

VI. The Global Public...10

VII. Public Opinion and Democracy...12

VIII. "World Opinion"...14

IX. How the Public Changes its Collective Mind...17

X. Principal Models of Public Opinion Change...22

Perspective...25

References and Additional Bibliography...26

Afterword...32

Current Research...33

Acknowledgements...38

Book Reviews...38

Recommended Citation

Badaracco, Claire Hoertz (1997) "Public Opinion Research," Communication Research Trends: Vol. 17: No. 3, Article 1.
Available at: https://scholarcommons.scu.edu/crt/vol17/iss3/1