Table of Contents
I. History of Advertising 3
II. Two Research Approaches 5
III. Arguments For "American-style" Advertising 5
IV. Arguments Against "American-style" Advertising 8
V. Media Education and Advocacy 14
VI. Moderate Critics 17
VII. Advertising in the Industrially Developed World 20
VIII. Advertising in Newly Industrializing Countries 28
IX. Advertising Impact in "Less Industrialized Countries" 30
X. Gender, Logos & Other Symbols in Advertising Psychology 34
XI. Children and Advertising 38
Perspective 40
References 42
Afterword 45
Additional Bibliography 46
Current Research 48
Acknowledgements 51
Book Notes 51
Letter from the Publisher 60
Abstract
Volume 14 (1994) Nos. 1 and 2
Recommended Citation
Wolff, Martijn and Biernatzki, William E. S.J.
(1994)
"The Social and Cultural Effects of Advertising,"
Communication Research Trends: Vol. 14:
No.
1, Article 1.
Available at:
https://scholarcommons.scu.edu/crt/vol14/iss1/1