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Abstract

Trends' treatment of soap operas has reflected their 'serial' character by continuing our discussion from the previous issue (Vol. 10, No. 1) to this issue. A more serious justification for this extended treatment lies in the degree to which soap operas, telenovelas and comparable productions pervade the television screens of many nations and the extraordinary degree to which they are able to attract and hold audiences. In this issue, aspects of soap opera production are discussed, then the reasons for the ability of the genre to successfully cross national and cultural boundaries is explored. Finally, we consider the contribution soap operas might make to education and development.

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